PUR is the #1 choice for consumers in the health food market. 

Looks and tastes just like sugar

40% less calories than sugar 

Boost oral health 

Non GMO

Diabetic friendly, as it doesn't raise blood sugar

Sustainably made from Birch and Beech trees grown in Finland.

A mild and sweet fusion of mint for the ultimate cooling sensation! This is our mildest mint flavor.

ingredients: sweetener: xylitol 66%, gum base (with antioxidant: E 306), thickener: gum arabic, natural flavours, humectant: E 422, glazing agent: E 903.